STX Entertainment is a fully integrated entertainment company now valued at $3.5billion since its launch in 2014. For STX Entertainment, Sky is the limit and thunder its weapon.
Mission: To re-introduce the concept of talent-driven, mid-budget motion pictures that center around an active plot to bridge the gap between the world’s two leading entertainment destinations: China and the U.S. Staying true to its mission, the studio has in a short span of four years, come out with several hits and is in the process of spinning out a lot more in the near future.
To help you understand more we’re going to break it down for you as follows:
Founders: Founded by Robert Simonds and Bill McGlashan, STX is ambitious and at the same time understands how to meet the audience’s expectation of premium and niche content that they love to watch
Films: Well well, where do we even begin! ‘Bad moms’ had us laughing our jaws out. ‘The Gift’ had us on the edge of our seats the entire time. ‘Valerian and the City of a Thousand Planets’ left us bedazzled with the amazing spectacle on display. And we still can’t get over the humor of ‘I Feel Pretty.’
If you’re hungry for more then, Rejoice! We still have the second half of the year left, with some great movies lined up which have been produced by STX Studios. It has us excited already!
Finance: One sure needs money and quite a lot of it when it comes to maintaining a world-class studio. STX has the powerful financial backing of some prominent global firms which includes TPG Growth, Hony Capital, PCCW Media, Tencent and Liberty Global. The capital efficient model ensures that they can make great films without overspending and harvest the most out of the economies of scale.
Future: If the current stats are an indication, the future surely looks excellent as it signifies the symbiotic relationship between the Chinese and American film industries: focusing on the best of both worlds.
Robert Simonds in Variety 500 was featured as an entertainment leader and icon. Under his energetic leadership his brainchild: STX is a force to be reckoned with in such a short span of time, within an industry which has players that are almost close to a century old. This phenomenal success only goes on to prove the efficiency and scalability of his business model which is not only self-sustaining but also innovative.
The Studio understands its audiences very well along with the great opportunities that lie ahead as the consumer preference moves to pay-on-demand video services.
What’s working in their favor is that they have the attention of the viewers complimented by their excellent quality content, the popularity of which is sure to skyrocket and reach broader audiences globally.